Engaging Content is the Key to Social Media Success and Here's How You Create it!

Collectively the Social Media Toolkits team has spent more than six years creating engaging social media content on behalf of brands and know that it's tough to create consistent engaging content every single day, especially when there isn’t a product launch, a campaign to excite an audience or a competition to generate content. 

One thing that never fails is drawing inspiration from the vast number of awareness days and national events that occur each day of the year to create and join in on existing conversations that are happening across the social media space. Joining in on existing and relevant hashtags will not only improve your content for your audience, it will also increase your reach to new audiences too that otherwise may not have been looking for you.

Our team has collected more than 600 awareness days, sporting events and album releases, researched each one for the accompanying social media links and hashtags and created a toolkit for you to download: 2015 Awareness Day Calendar; our most downloaded toolkit to date!

The events that can be adapted for a number of different target markets on social media platforms. It’s also a valuable asset for scheduling PR events and it's even been used by teachers for valuable lesson planning. 

Whether you generate content for a small business or a multi-national brand, this awareness day calendar will be useful for you.

Here's a few pointers for when posting content - don't forget to...

• Adapt it to your target market, think about what fans and followers already like to talk about online
• Give your audience a call-to-action. That could be anything from a question relating to the topic or a prompt to visit your website to find out further information
• Add an image. Images speak a thousand words and are so important on social media. For example, on Facebook, a post with an image increases engagement rates by 120%!
• Check the dates before posting. Awareness days and events are likely to change from time to time

You can download the 2015 Awareness Calendar here, and browse the collection of toolkits which include the following:

Social Media Strategy Template
Content Calendar Template
Audit Template
Social Media Evaluation Template
Social Media Recipe for Success eBook

For more information, visit www.socialmediatoolkits.co.uk or visit us on Twitter, Pinterest and Google+.

SMT team

Hello from the team behind Social Media Toolkits!

Welcome to our very first blog post brought to you by Katie & Jane – a team with more than 15 years experience in creating, developing and managing social media activity for a host of national and global companies.

Social Media Toolkits is here to provide you with an online hub of social media guidance and toolkits that are being used by some of the world’s best-loved brands.

If you would like to browse our collection of social media toolkits head to www.socialmediatoolkits.co.uk

We’ve been blogging about social media for two years, and this is our new home to make it more easy, accessible and simple for you to pick up social media tips, knowledge and advice from the team.

The aim of our new online hub is to bring you the very best toolkits to help you create, develop and manage a successful social media presence for a company, brand or offering.

Click here to browse the collection and choose from the following toolkits....

Awareness Day Calendar

Packed with more than 600 events including national awareness days, sporting events, album releases and holidays. This 2015 calendar is designed to inspire your social media content. Each event has been researched to find the relevant social media links and hashtags for 2015.

Social Media Content Calendar

If you know you need to plan your social media content, but not sure where to start this content calendar template is there to ensure your content is inspired and planned effectively. Inside you’ll find examples and tips on how best to fill your calendar too.

Social Media Strategy Template

Let’s face it, without a plan, you plan to fail! This strategy template is designed to help you plan your social media activity for a long period of time, including all the elements you need to consider and examples and tips throughout to help you create your very own bespoke strategy.

Social Media Evaluation Template

Evaluating your social media activity is so important in letting you know what’s working and what needs to be improved. This evaluation template includes all the activity that can be evaluated, using online tools for free, including how to evaluate your social media platforms with helpful tips and examples throughout.

Social Media Audit Template

If you want to regularly audit your social media activity in a simple but effective way, this toolkit will enable you to give yourself an overview of stats. It’s also helpful in making quick comparisons against competitors too.

Social Media Recipe for Success eBook

This jam-packed eBook gives you the insider knowledge of how to create a successful social media presence. It contains hints, tips and real-life examples so you can fully understand what sets an ordinary social media presence apart from an outstanding one.

We hope you find our toolkits helpful and inspiring, and rest assured we have lots more to come your way too including a Social Media Policy Toolkit which will be available to download in March.

If you have any questions please email us at smile@katieandjane.com and remember to keep up to date with us on Twitter, Pinterest and Google+ where we will post regular social media advice and tips too.

SMT team